Making Podcasts a Stepping Stone For Business Growth

It’s been projected by Insider Intelligence that by 2022, podcast listeners will account for 20.3% of all internet users, which translates into 424.2 million listeners across the world. If you’re a business owner, and you’ve not considered podcasts to be an important component of your marketing and branding strategy, the above number of listeners should begin to make podcasts attractive.

Getting Started

To get started, take a moment to review a few of our previous blogs. They’ll help you set a path forward for defining a new podcast and avoiding common mistakes.

Marketing Strategy

As a small business owner, you wear a number of hats. You’re the face of your company, the accountant, the customer success manager, and the digital marketing manager. You invest hours and hours of time into your email and social marketing to ensure potential clients are seeing your brand and services, while current clients and being engaged.

Enter podcasts!

Adding a podcast to your marketing strategy is an excellent way to really connect with people in a human way. This can be particularly powerful if your company is completely remote, and offers digital services. Suddenly, your company has a voice, and if you film your podcasts and put the video online, a face.


People are at the core of podcasting, and I’m not talking about you as the host. Your audience is comprised of people from all walks of life. Making the time to attend podcast networking events, online and in person, can be a great way to expand your audience connection. This gives a new depth to you as a person, your podcast, and your company.

People are the key to a successful podcast. Ensure that you are paying attention to your audience, listening to their feedback, and actively engaging with them across social as often as possible.

As your podcast gains followers, and listeners, it will bring more attention to your business. This may not result in immediate sales. Over time, as listeners know more about you, when they need a service you offer, it is more likely they will turn to you, the podcaster and company they know, for help.