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Subscriber Lists

Requirements and Best Practices for Subscribers

The optimal return on investment (ROI) from your marketing endeavors can be achieved by dedicating effort to cultivate and sustain a robust subscriber list. PodOps Hosting (PodOps) offers integrated tools that assist you in this journey. Additionally, there are specific prerequisites imposed on all PodOps users, alongside suggested best practices designed to ensure the vitality of your audience.

Within this piece, you will gain insights into the essential prerequisites and highly recommended best practices concerning the acquisition and upkeep of your subscribers.

Requirements for Subscribers

As a marketing platform with users all over the world, we have an obligation to maintain a reliable service. This means we have requirements for your audience that you should be aware of in order to remain compliant with our Terms of Use.

Here are the most crucial requirements for your audience.

Don't use a third-party list

Third-party lists of email addresses are prohibited under our Terms of Use. This includes purchased or rented lists, and lists scraped from third-party sources including public websites. Your audience should be collected entirely by you.

Get proper permission

You can store different contact types in your PodOps subscriber lists, including contacts who haven’t signed up to receive email marketing content. You’re required to respect the permission levels for contacts on your audience. Take a look at this article on contact types to help you determine which marketing materials to distribute to different contacts.

Recommendations for your audience

PodOps has some built-in tools to help keep your subscriber lists clean, but you should exercise best practices for audience collection and maintenance. Poor subscriber list maintenance can result in low engagement, abuse complaints, and compliance issues. Depending on the situation, these issues can force us to shut down your account.

In addition to our requirements, follow these recommendations to optimize the health of your audience.

Recommendations for your audience

If you can, it’s best to organize your subscriber lists with tags. PodOps treats all the subscribers that come through your podcast website(s) or are imported separately, and billing is based on the total number of contacts across all your audiences. Tagging your contacts is a good way to segment and manage subscribers, rather than adding duplicates of the same individual. We try to help manage your duplicates by merging those with a matching name and email. If there is a variation in name or email, this can create a duplicate record, increasing your subscriber count, and monthly charges.

Maintain proper permission

For subscribed contacts, permission can go stale if you don’t actively engage with them. If you have subscribers you haven’t engaged with regularly, you may want to reconfirm your contacts to make sure they still want your marketing email. This will help reduce bounced emails and abuse complaints.

Re-engage or unsubscribe inactive subscribers

We strongly recommend that you periodically re-engage inactive subscribed contacts to confirm their interest in your business or podcast. If your inactive subscribers don’t respond to your re-engagement campaign, it’s best to unsubscribe them.

Allow contacts to update their profiles

If you use PodOps for email marketing, individuals who subscribe to your podcast via your podcast website(s) can update their personal information and subscription preferences by visiting your website and clicking Profile.

Understanding an opt-in

On your PodOps podcast website when a use clicks subscribe, there is an additional option asking if they would like to subscribe to email marketing communications. All of your subscribers will be visible in your Email Center account, but only those who have selected this option will appear as an opt-in for communications. You will not be able to send marketing emails to subscribers who have not checked this box.

When you import subscribers into Email Center, you will be asked to provide information that you have obtained consent to send marketing materials to the email you are importing. It’s important that you always obtain permission prior to sending an email marketing communication to any subscriber you import.