The Dos and Don’ts of Podcasting

Podcasting is a great way to connect with an audience and build a following around your brand. But if you’re new to the world of podcasting, it can be tricky to know where to start. In this blog post, we’ll give you a crash course in all things podcasting, from defining your target audience to choosing the right equipment. By the end, you’ll be ready to start recording your very first episode!

Do: Define Your Target Audience

Before you launch your podcast, it’s important to take some time to define your target audience.

  • Who are you making this podcast for?
  • What topics will they be interested in?

Once you have a good sense of who your target listener is, you can tailor your content accordingly.

Don’t: Skimp on Equipment

If you want your podcast to sound professional, you need to invest in professional-grade equipment. This doesn’t necessarily mean that you need to break the bank—there are plenty of great microphones out there that won’t cost you an arm and a leg. But it is important to make sure that you have all the necessary gear before you start recording.

A USB mic is a great, affordable, option to begin and will connect directly to your computer. Ensure you have a decent pair of headphones, preferably with a closed back to help cut down on additional sounds being captured when recording.

Do: Invest in Editing Software

Investing in a quality editing software will make a huge difference in the overall sound of your podcast. If you’re serious about making your podcast sound professional, we recommend investing in a program like Adobe Audition or Pro Tools.

Of course, if you’re just starting out and cash is tight, there are plenty of free options available as well. Audacity is a popular choice among podcasters on a budget. is handy, easy to use option, if you’re going to conduct interviews. Zoom can suffice if you’re really looking to be cost effective, but isn’t the best option if you commit to long-term podcasting. Even though we love Adobe Audition it is a more expensive and complicated option that is worth working towards once you have a more recording hours under your belt.

Try out a few different platforms to record your show before committing.

Don’t: Underestimate the Power of Marketing

Just because your podcast is online doesn’t mean that people will automatically find it. You need to put in the work to market your show if you want it to be successful. There are lots of ways to market your podcast, from social media promotion to guest appearances on other shows.
Figure out what marketing strategies work best for you and make sure that you keep up with them on a consistent basis.

Becoming a successful podcaster takes time, effort, and dedication. But if you start with a solid foundation and avoid common pitfalls, you’ll be well on your way to building a successful show!