There are more than 1.7 billion websites in the world, and within those, there are more than 600 million blogs. That’s a ton of text based content. Yes, there may be video interspersed here and there, but for the most part, these two mediums are providing content with text and images.
Podcasts, which can be embedded into websites and blogs, allow you to bring stories to life. Whomever your site visitors are, they are probably busy. It may be more difficult to read a 6-minute blog, than it is to listen to a 15-minute podcast. You can listen to a podcast on your run, in the car, at the gym, almost anywhere. To read a blog posts, or scan a website, it requires looking at a screen and stopping whatever else you were doing.
This is an area every company struggles with at some point. You are trying to do more than just be transactional with your customer base. A podcast can allow you to be real and raw with clients and the world.
In our podcast, we tackle problems we’ve faced starting a small business. We share stories of times we have failed, panicked or had no idea what to do. The humanizing factor drives listens because people are more interested in companies that have a soul.