New Podcast Clients Vision, Goals, and Value

Taking on new clients is one of my favorite things. I love the interview process when the client is looking for someone to help produce and edit their podcast. I like getting to know what they do, why they do it, how they have gotten to where they are, and why they are starting a podcast.

The top three things I love to learn about the podcaster are:


What is their vision? There are so many reasons to have a podcast, and determining why they want to start one and how they plan to execute it is an important starting point.

Asking questions is my favorite thing to do when meeting with a new client, and these are a few I start with to get an understanding of how I can help them:

  • Is this a passion project?
  • Is this an extension of their business?
  • Do they want to have guests?
  • Is this a solo or co-hosted show?

There are so many elements that need consideration when creating your vision. These are just a few questions that give me a good starting point to work with our new clients.


There are so many different goals you can have in the podcast space, and some can be related to metrics, and others can be related to impact. Many people I speak with about their podcast are unsure of what they should be looking at because they are new to the podcast space and don’t know what good looks like. I like to make sure my clients know some crucial things in the podcast space.

Getting on Apple’s New and Noteworthy list is one of the exciting goals to accomplish in podcasting. Still, it’s strategic and needs to happen in the first six weeks of your podcast (this is a general rule, and there are some exceptions to this). Being on the list brings your podcast in front of many more people and helps you build an audience at a much faster rate. There are also some other goals you can look at, but this is one of the ones I always go over with my new clients.


Podcasts can add so much value to people’s lives because they are accessible and found on demand. Talking about what category the podcast will be in and what kind of value they are looking to add to people’s lives is essential because this helps build a marketing strategy and helps you dial in the content to appeal to your target audience.

Podcasting is an excellent space because you meet interesting people, and you get to learn a lot about different verticals depending on what projects you take on. If you’re interested in starting a podcast and aren’t sure where to start, reach out, we’d love to help you!