Podcasts are now mainstream. More than 70 million people listen to podcasts every month, and podcasting has seen impressive growth in the last two years. Podcast listeners are from all over the world, from multiple age groups, and from every country, making this an exciting time for podcasters.
Podcasts can be a great tool for businesses because podcast listeners are engaged, active, and forward-thinking. Here’s an easy guide to help you grow a podcast following:
Your podcast needs to be informative and easy to follow. It needs to help your audience solve a problem or answer a question. If you’re podcasting for a business, your podcast should be helpful to your audience.
A podcast name is the first thing podcast listeners will see when they search for podcasts. Make sure your podcast name is short, simple, and easy to remember. Podcast names that are too long won’t be searched for and can be difficult to locate.
The podcast artwork should be eye-catching and professional-looking. podcast artwork can be the deciding factor on whether podcast listeners choose to listen or not.
Podcast directories will feature podcast listings that are easy to subscribe to. Your podcast should be shown in podcast directories and podcast apps, and it should be easy for podcast listeners to subscribe.
Podcast listeners will rate and review your podcast in podcast directories, podcast apps, and social media platforms. The podcast reviews need to be engaging and eye-catching.