We can safely say that podcasts are not simply a fad. Podcasts have a much longer and richer history than many of us may think. In general, we associate podcasts with the introduction of the iPod and the smartphone revolution that took hold in the 2000’s. In truth, audioblogs are the 1980’s precursor to the format we enjoy today. Even with a history stretching forty years, podcasts are just now taking off.
Blue Ocean Opportunities
So we are all on the same page, a blue ocean refers to a space that has yet to become cluttered. Think of marketing and marketing agencies. They operate in a red ocean space, one that is highly competitive and very cluttered with many people and companies doing the same things and competing for the same clients.
With only 2 million active podcasts today there is an enormous amount of room for growth. To put podcasts in perspective, there are 1.7 billion websites and 600 million blogs on the web today. Those would be two red ocean spaces.
The Winning Formula
This podcast is about topic X, to help listener X, do, become, or understand X.It’s not complex. You are solving for ‘X’ to deliver to your audience great content that fulfills a purpose.
